Digital Marketing
The world has gone digital and the best way to put your brand out there is through digital marketing – this is what it means when they say “Taking your brand to the people…”. Digital Marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.
Package 1: SEO (Search Engine Optimization)
SEO (Search Engine Optimization) allows your content to rank in the top position of search engines. Thereby, your website will be found by someone who is actively searching for what you offer.
Processes
- Discovery Call: We learn about your business and the goals you have for it.
- Project Scope: We define the project within a scope as discussed during our discovery call, we also put together a quotation which will require a 50% deposit to commence work.
- Project: The real magic happens here; we start putting your project together till completion.
- Delivery: We present the work to our client – if the client wants revisions, they will follow.
- Close: Final Payment and complete handover.
Starting Price: Project Scope Based
Turn Around Time (Delivery): Project Scope Based
Package 2: Social Media Marketing
Social Media Marketing is the use of social media platforms to connect with your audience to build your brand, increase sales and drive website traffic. We create posts and interactions that have your brand personality – your interactions with your clients should be organic and engaging.
- Social Media Starter (Cover Image, Profile Picture, First Post)
- Period based campaigns with SMART (Specific, Measurable, Attainable, Relevant & Time-based) objectives.
- Social Media Management (We can take full control of your social media platforms with your supervision)
Deliverables (Package Includes):
- Research Findings
- Learn your audience and how they communicate
- Gather information and data on topic
- Strategy Document
- Create SMART (Specific, Measurable, Attainable, Relevant & Time-based) objectives for the campaign
- Plan posts and timelines to post content
- Social Media
- Design and copywrite posts
- Reports (Metrics that include the following: follows, likes, reach, growth, awareness, post-performance, engagements, etc)
Processes
- Discovery Call: We learn about your business and the goals you have for it.
- Project Scope: We define the project within a scope as discussed during our discovery call, we also put together a quotation which will require a 50% deposit to commence work.
- Project: The real magic happens here; we start putting your project together till completion.
- Delivery: We present the work to our client – if the client wants revisions, they will follow.
- Close: Final Payment and complete handover.
Starting Price: Project Scope Based
Turn Around Time (Delivery): Project Scope Based
Package 3: Email Marketing
Email Marketing allows you to target particular groups of customers or specific individuals. Newsletters are a good example of email marketing. Email Marketing can be a simple email notifying customers of the current promo your business is running – we take email marketing further by bringing our design and copywriting skill to create email campaigns that are beautiful and SMART goal driven with objectives.
Deliverables (Package Includes):
- Research Findings
- Learn your audience and how they communicate
- Gather information and data on topic
- Strategy Document
- Create SMART (Specific, Measurable, Attainable, Relevant & Time-based) objectives for the campaign
- Plan mails and timelines to send bulk mails
- Email Marketing
- Design and copywrite posts, Send bulk mails
- Reports (Metrics that include the following: Clickthrough Rate, Conversion Rate, Bounce Rate, List Growth Rate, Email Sharing/Forwarding Rate, Open Rate, Unsubscribe Rate)
Processes
- Discovery Call: We learn about your business and the goals you have for it.
- Project Scope: We define the project within a scope as discussed during our discovery call, we also put together a quotation which will require a 50% deposit to commence work.
- Project: The real magic happens here; we start putting your project together till completion.
- Delivery: We present the work to our client – if the client wants revisions, they will follow.
- Close: Final Payment and complete handover.
Median Starting Price: R 6 000
Turn Around Time (Delivery): 15 – 30 Working Days
Package 4: Influencer Marketing
Influencer Marketing can be defined as using someone or a group of people with influence to endorse a product or brand. We partner up with some influential people in the continent to create organic campaigns that can be relatable to their follows and convert them into buying customers of your brand or product.
- Nano Influencers (Less than 1000 Followers)
- Micro Influencers (1K – 100K Followers)
- Macro Influencers (100K – 500K Followers)
- Mega Influencers (500K – 1 Million Followers)
Deliverables (Package Includes):
- Research Findings
- Learn your audience and how they communicate
- Gather information and data on topic
- Strategy Document
- Create SMART (Specific, Measurable, Attainable, Relevant & Time-based) objectives for the campaign
- Identify influencers that can speak about your brand in the most organic way
- Plan posts (type of medium to use, when to post and how to engage the posts, copywrite content draft)
- Influencer Marketing
- Let the influencer work their magic according to plan
- Influencer Reports (Metrics that include the following: follows, likes, reach, growth, awareness, post-performance, engagements, etc)
Processes
- Discovery Call: We learn about your business and the goals you have for it.
- Project Scope: We define the project within a scope as discussed during our discovery call, we also put together a quotation which will require a 50% deposit to commence work.
- Project: The real magic happens here; we start putting your project together till completion.
- Delivery: We present the work to our client – if the client wants revisions, they will follow.
- Close: Final Payment and complete handover.
Starting Price: Project Scope Based
Turn Around Time (Delivery): Project Scope Based